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A Brief History

Alice Soundtech Ltd prides itself on being one of the leading companies in its field, both in reputation and expanding range of high quality products and services.

Alice Soundtech was founded in 1983 by Andrew Gemmell-Smith in a spare bedroom of his house. The company operated under the name of 'Broadcast Designs Limited' and produced radio broadcast equipment under the trademark of 'Soundtech'. Andy was the sole employee, highly experienced in broadcasting and as a sound engineer having already been chief engineer of numerous UK radio stations.

At the time Alice was unique and innovative in it's thinking, a benchmark we still pride ourselves on today. Alice was first company to produce "off the shelf" broadcasting equipment in high volumes. This was a revolutionary concept for the industry, as to date, radio equipment was designed and commissioned for individual stations making setting up or replacing a system very costly.

Not only did Alice greatly reduce these costs, more importantly, Alice's superior product quality dramatically improved broadcast sound definition on a national scale to a level that is still used today.



Courtesy : Choice Radio, Worcestershire Royal Hospital

Alice Soundtech took its present name in 1987 when the company bought the trademark "Alice" for the equipment it manufactured and held patents for. Currently all Alice equipment is patented and holds CE certification.

With this combination of sound quality and cost effectiveness the company expanded rapidly, both in personnel and product range, consequently outgrowing three worksites before settling in its present location at Swan Business Centre, Swan Barn Road, Hailsham, East Sussex.

The company now also provides services including consultancy, the supply and installation of radio studios, and both AM and FM transmission equipment, on either a purchase or hire basis.

And into the future Alice is striving to further build and strengthen our reputation, increase our range of product and services, and the current climate brings no exception.